One of the exciting projects within Manchester Social Media is ManchesterRadioOnline.com, the leading independent online radio station in the UK

ManchesterRadioOnline.com is an alternative radio station to the ‘burger’ stations*, and has a mission to provide genuine entertainment, online. We have professional broadcasters and we’re professionally managed.

Being internet based means that our material can be more challenging, more original and more experimental. Traditional stations have streaming, but this is only their ’same old’ FM or AM output - but streamed. We recognise online listeners are not seeking the same experience and we deliver accordingly.

The Internet is the world’s fastest growing marketplace, where an estimated 1 billion online users can be reached in a millisecond. At home, internet surfers spend an average of three hours online each evening/night, and many like to listen to music or talk whilst surfing, hence the popularity of Online Digital Radio. Internet audiences are far easier to monitor than radio listeners and therefore the demographic can be exactly matched to potential sponsors and advertisers. Online radio is also far more interactive - listeners can immediately visit the advertiser’s website with credit card at the ready.

With presenters such as the controversial James Stannage, and former BBC presenter Phil Wood Manchester Radio Online is the number one online station in the North West of England. `

Manchester Radio Online now has a growing listenership from all over the world  with calls from China, Russia, United States of America, West Indies, to name but a few.

Burger Station: The opposite of ManchesterRadioOnline.com - burger stations are superficially ‘local’ but are owned by national or international corporations. They do for radio what the burger chains do for high streets, i.e. create a national ‘averageness’ void of local character. Whichever city you’re in, the burger stations have the same playlists, the same logo, same style websites, even the same content.